India pushing English Books

The ICAL TEFL Blog

Logo of the Jaipur Festival“India may dream in Hindi, sleep in Hindi, but it aspires to read in English.”

So says Aditi Maheshwari, Director Vani Publications. And this leads to the Indian Publishing industry (currently worth about $1.6 billion) looking to publish more titles in English.

At this year’s Jaipur Literature Festival, talk was about English and the publishing industry in India. And with a predicted growth of 30% a year, it’s an industry worth keeping an eye on. If they want to publish in English, there is an undoubted market in India for English language books.

Currently of the 90,000 books produced each year in India, about 26% are Hindi and 24% are English. But English is soon slated to overtake Hindi and become the number one publishing language in India.

Useful Links

Jaipur Literature Festival – official site

Teaching English in India – how to find work & teach English in India

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